Use Value-Added Strategies to Increase Sales and Profits

Companies first define purpose (vision, mission, goals and objectives); then develop and implement strategies (a means to an end) to achieve them. Many strategies, like dropping prices by finding lower cost suppliers, give companies a temporary edge, because over time competitors can replicate the strategy.

Commanding, Added-Value Strategies give companies an asymmetric competitive advantage because they leverage your strength against competitors’ weaknesses, making it difficult or even impossible for them to offer the same added value.

Companies like Apple, Dell, Starbucks, Walmart, TD Bank, Enterprise Rent-A-Car, Citicorp, and Zappos developed strategies that offer customers value-added services and products which their competitors can’t match – allowing them to become market leaders.

In this brainstorming workshop, you will develop Value-Added Strategies.

Submit a “Business Challenge” description
before you arrive, to build on it! 

Learn How to:

·         Identify common value propositions, including convenience, ease-of-use, customer responsiveness, cost-effectiveness

·         Assess those that count most for your customers/clients and prospects

·         Analyze your company’s capabilities to meet these “needs/wants” with a commanding strategy

·         Outline new strategies that allow you to design and implement them after the workshop

·         Evaluate the strategy’s cost-effectiveness and ability to translate into greater customer loyalty which leads to:

• Increased purchasing (larger and/or more frequent)
• Increased brand loyalty and advocacy
• Increased referrals to others.

How You Will Benefit

·         See the world from the perspective of growth opportunities with customers, former customers and future customers

·         Increase sales and profits

·         Increase customer loyalty to control future marketing and sales costs

Increase opportunity to relate to customers in new ways for future growth